Search Engine Optimisation Explained

No Rank No Pay can offer performance related SEO services perfect for your peace of mind in guaranteeing a return on investment. See below for our SEO definition and some of the benefits.


SEO stands for Search engine optimisation. SEO is the process to improve website traffic quality and volume from search engines for targeted keywords. Every search engine has their own search algorithm and SEO targets these algorithms in order to rank high on search results. SEO directly addresses the need for a website to attract new and targeted visitors, who in turn will convert into buying customers.

SEO Benefits

  • SEO = Search Engine Optimisation
  • Improve search engine rankings
  • Real time bid management software
  • Increase traffic
  • Create trust

Successful online business is impossible without an effective marketing strategy. 85% of online shoppers are guided by the results of the search engines. So as search engines dominate the market of targeted traffic, it makes sense to ensure your business website is optimised for the search engines, otherwise it will not get found.

If you don't want to give away your potential customers to your competitors you need to gain high search engine rankings for relevant keywords.

The benefits of an SEO Campaign shouldn't be underestimated. SEO is still the best in terms of value for money in the long run than any other internet marketing methods. Online shoppers have more trust in the organic search results in comparison to the sponsored listings and will look through the first 2 or 3 pages. Ask yourself when you search for something how many times do you click the sponsored links? Plus once your site is optimised, it is optimized for life.‚Äč